Objective
To amplify the Arab world’s largest reading initiative with emotionally resonant content that reaches millions.
Client
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Mohammed bin Rashid Al Maktoum Global Initiatives
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Our Approach
We transformed stories of young readers and participants into compelling, scalable digital narratives.
Scope of Work
• Social media content strategy and production
• Full production of campaign assets and event coverage
• Multi-camera documentation of final ceremonies
• Editing and delivery of high-impact storytelling packages
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Impact
• Engaged millions of viewers across the region
• Strengthened the initiative’s emotional and cultural relevance
• Delivered one of the most recognized annual social campaigns in the MBRGI ecosystem